05 / LESSONS FROM OTHER CITIESWHAT WORKS—NOT JUST WHAT LOOKS GOOD

What Portland should
actually adopt.

Great downtowns are not created by copying paving, towers or cafés. They work because of clear rules, capable public teams, reliable funding and good daily management. Here are five lessons Portland can adapt.

Compare the five city lessons ↓
HOW TO TURN A CITY LESSON INTO A PORTLAND ACTION
1

Find what makes it work.
Which rule, public team, investment or daily service produces the result?

2

Adapt it to Portland.
What version fits our laws, economy, buildings and culture?

3

Test it in a real place.
Which buildings and blocks could show whether the idea works?

4

Check the result.
What would tell Portland to expand, change or stop the idea?

01TokyoUse every floor02MelbourneTurn leftover spaces into places03ParisMake daily life local04CopenhagenTreat streets as public rooms05ViennaProtect who gets to stay
WHY IT WORKS

Tokyo’s rail system brings large numbers of people close to buildings that can hold many different uses. Shops, clinics, offices, entertainment and homes can occupy different floors and change over time. Planning still controls safety, size and neighborhood impacts, but it does not require every floor to do the same thing.

WHAT THE EVIDENCE ACTUALLY SAYSTokyo uses land-use zones, district plans and floor-area ratio, or FAR—the amount of floor space allowed on a site—to guide growth around stations. Planning documents support walkable station areas and buildings that can adapt. The many small upstairs businesses are a result of this flexible structure and strong customer demand, not one policy Portland can copy word for word.
WHAT PORTLAND SHOULD DO

Stop asking whether an entire downtown building is ‘office’ or ‘residential.’ Make it easier for each floor—or part of a floor—to have the safest, most useful compatible use.

WHERE THIS APPEARS IN THE PORTLAND PLAN
  • Office + Civic Core: different uses on different tower floors
  • Pioneer + Retail Core: subdivide large floors around MAX
  • Old Town and West End: make upper floors practical for small tenants
See the neighborhoods and buildings →

Four Portland actions

THE CHANGE · WHO ACTS · HOW IT STARTS
01

Approve flexible uses one building at a time

Approve one reuse plan for the whole building. Then let pre-approved floors change among offices, studios, classrooms, clinics, lodging, gathering space and live-work units without restarting the permit process.

WHO ACTS: City planning and permitting · START WITH: a code change
02

Trade extra space for public benefit near transit

Near MAX stations, offer more allowed floor space, faster review or conversion help when a project adds a public walkway through the block, useful ground-floor spaces, rain cover and genuinely small places for local tenants.

WHO ACTS: City + TriMet · START WITH: station-area rules
03

Make small spaces practical

Help pay for shared lobbies, restrooms, loading, waste rooms, ventilation and signs so tenants needing 300–1,500 square feet can use floors built for one large company.

WHO ACTS: Prosper Portland + owners · START WITH: reuse loans
04

Count whether every floor is actually used

Track occupied floors, tenant sizes, public opening hours and elevator visits in the morning, workday, evening and weekend—not only total leased square feet.

WHO ACTS: Downtown data partners · START WITH: an annual report
FIRST PORTLAND TESTThe Vertical Main Street

WHEREThree to five buildings around Pioneer Square and the Morrison–Yamhill MAX corridor

WHAT TO TRY FIRSTChoose one office building with large, deep floors. Test and pre-approve a floor-by-floor mix of studios, classes, clinics, lodging and businesses the public can visit.

HOW WE KNOW IT IS WORKING
  • Share of upper floors in use
  • Number of tenants per 10,000 square feet
  • Evening and weekend visits
  • Typical rent for a small space
  • Useful destinations inside one building
WHAT NOT TO COPY

Do not copy Tokyo’s appearance or assume rail alone creates life. Portland needs flexible building rules, affordable small spaces, reliable transit and enough customers. Tiny shops without customers will still fail.

WHY IT WORKS

Melbourne did not wait for empty offices to refill. Its Postcode 3000 program created a specialist city team, tested real conversions, offered financial and technical help, simplified approvals and improved nearby streets. It also turned overlooked lanes into safe, useful walking routes lined with small businesses.

WHAT THE EVIDENCE ACTUALLY SAYSMelbourne launched Postcode 3000 in 1992 after too much office space left older buildings empty. The city tested conversions, learned from them and expanded the program. It passed its goal of 8,000 new downtown homes by 2000. Current rules still support walkable ground floors and activity along both streets and lanes.
WHAT PORTLAND SHOULD DO

The lesson is not ‘make cute alleys.’ Portland needs one team that can solve building rules, financing, street improvements and neighborhood services around several real conversions at once.

WHERE THIS APPEARS IN THE PORTLAND PLAN
  • Office + Civic Core: one reuse team for difficult conversions
  • Cultural District + PSU: open institutions to surrounding blocks
  • Lloyd and Old Town: coordinate several buildings and public spaces together
See the neighborhoods and buildings →

Four Portland actions

THE CHANGE · WHO ACTS · HOW IT STARTS
01

Create one downtown reuse team

Give one team the authority to guide a project through planning, building, fire, utilities, financing and historic review. Publish answers and commit to predictable timelines.

WHO ACTS: City administrator · START WITH: a permanent delivery team
02

Learn from real buildings

Choose several buildings with different shapes. Draw real conversion plans, check the code and publish the costs and rulings so the next project does not pay to solve the same problem again.

WHO ACTS: City + owners · START WITH: three pilots
03

Improve the street at the same time

Match each conversion with better lighting, safer crossings, loading space, trees, smaller storefronts and—where possible—a new walkway through the middle of the block.

WHO ACTS: Transportation + owners · START WITH: block agreements
04

Open institutions to their neighborhoods

Connect PSU, museums, libraries and civic buildings to nearby shops, evening programs, student homes and shared rooms instead of letting each campus behave like an island.

WHO ACTS: Major institutions · START WITH: a shared neighborhood agreement
FIRST PORTLAND TESTPostcode Portland

WHEREThe South Park Blocks, PSU, Cultural District and West End

WHAT TO TRY FIRSTTreat two office conversions, one public or university ground floor and the streets between them as a single coordinated project.

HOW WE KNOW IT IS WORKING
  • Homes created in reused buildings
  • Months from first idea to permit
  • Doors and businesses open after 6 p.m.
  • New walkways through long blocks
  • New residents per converted block
WHAT NOT TO COPY

Do not reduce Melbourne to bars in alleys. Nightlife followed residents, permits, affordable small leases, street investment and active management. An alley without those supports can remain an unsafe service route.

WHY IT WORKS

Paris pairs its goal of meeting daily needs close to home with tools that protect useful shops. A city-backed organization can buy or control storefronts, renovate them and rent them to businesses a neighborhood needs at prices those businesses can afford.

WHAT THE EVIDENCE ACTUALLY SAYSParis treats nearby shops and services as essential to a neighborhood where daily needs are within a short walk. In areas losing useful businesses, the city can step in before a storefront is sold, use public money to control it and protect selected ground-floor shops and workshops from being replaced by less useful uses.
WHAT PORTLAND SHOULD DO

Add residents—and make downtown practical for everyday life with groceries, childcare, pharmacies, repair shops, recreation, schools, healthcare and affordable places to gather without buying much.

WHERE THIS APPEARS IN THE PORTLAND PLAN
  • Every residential area: map missing groceries, childcare, care and recreation
  • West End and Pioneer: protect small useful storefronts
  • Convention + Holladay and Lloyd: recruit daily services before final buildout
See the neighborhoods and buildings →

Four Portland actions

THE CHANGE · WHO ACTS · HOW IT STARTS
01

Map what residents cannot reach

For each downtown area, show which essentials are within a safe 15-minute walk and open when people need them. Focus housing help and street improvements on the largest gaps.

WHO ACTS: City planning + public health · START WITH: an annual map
02

Take control of a few crucial storefronts

Create a fund that can buy or master-lease vacant ground floors, divide and repair them, then choose tenants based on neighborhood need—not only who offers the highest rent.

WHO ACTS: Prosper Portland or a land trust · START WITH: a fund that reuses its returns
03

Protect useful storefronts

On important streets, do not let shops and services become blank storage, garage entrances or closed private lobbies unless another active space replaces them.

WHO ACTS: City planning · START WITH: zoning and design rules
04

Manage public storefronts as one group

Coordinate spaces owned by public agencies, affordable-housing groups and major institutions. Recruit useful businesses together and share support for local tenants.

WHO ACTS: Public building owners · START WITH: a shared management group
FIRST PORTLAND TESTThe Everyday Downtown

WHEREOld Town, Pioneer/Retail Core and West End residential catchments

WHAT TO TRY FIRSTMap missing daily services, secure five to ten strategic storefronts and issue operator calls for the needs the map identifies.

HOW WE KNOW IT IS WORKING
  • Essential services within a 15-minute walk
  • Months storefronts sit vacant
  • Mix of businesses residents actually need
  • Share of business income spent on rent
  • Daily errands residents can complete downtown
WHAT NOT TO COPY

Do not mistake proximity for containment. Portland’s downtown must remain a regional destination and employment center. The goal is to add ordinary life, not turn every block into the same curated retail mix.

WHY IT WORKS

Copenhagen sets clear goals for walking, biking and transit, then builds routes that remain safe and continuous. On some streets, cars are still allowed but must travel at bicycle speed. Space no longer needed for separate traffic lanes becomes wider sidewalks, trees, seating and room for local businesses.

WHAT THE EVIDENCE ACTUALLY SAYSCopenhagen wants 75% of trips to be made by walking, biking or public transit. Its plans emphasize routes that do not suddenly disappear at a difficult intersection. Its bicycle-street program specifically connects less space for fast traffic with more sidewalk space and places for public life.
WHAT PORTLAND SHOULD DO

Portland has good pieces—a transit mall, bike routes, park blocks and a riverfront—but they do not yet feel like one easy network. Connect them, give every street a clear job and plan deliveries, transit, biking, walking and places to linger together.

WHERE THIS APPEARS IN THE PORTLAND PLAN
  • Every neighborhood: assign streets a clear job
  • Waterfront, Broadway Corridor and bridgeheads: close dangerous connection gaps
  • Building recommendations: pair active ground floors with a specific public-realm job
See the neighborhoods and buildings →

Four Portland actions

THE CHANGE · WHO ACTS · HOW IT STARTS
01

Set a clear goal for how people get downtown

Choose a measurable target for trips made by walking, biking and transit. Require street and parking projects to show how they help reach it.

WHO ACTS: City + Metro + TriMet · START WITH: a shared transportation agreement
02

Give every street a clear job

Identify the best streets for transit, deliveries, biking, public gathering, local access or a careful mix. Stop asking every street to do everything equally well.

WHO ACTS: Portland Transportation · START WITH: a downtown street plan
03

Connect the safe routes all the way through

Close the gaps between the Park Blocks, Green Loop, transit mall, river and bridges with protected intersections, accessible crossings and rain-protected places to wait.

WHO ACTS: Portland Transportation · START WITH: the missing links
04

Change curb uses by time of day

Reserve spaces for scheduled loading, deliveries, passengers, people with disabilities and events so lively streets still work for businesses and residents.

WHO ACTS: Portland Transportation + district managers · START WITH: one pilot zone
FIRST PORTLAND TESTThe Civic Rooms Route

WHEREPSU → South Park Blocks → Director Park → Pioneer Square → Waterfront

WHAT TO TRY FIRSTCreate one continuous, clearly marked route where people come first. Manage loading and events across three adjoining blocks as one connected public place.

HOW WE KNOW IT IS WORKING
  • Share of trips by walking, biking or transit
  • Miles of safe route without a dangerous gap
  • How long people choose to stay
  • Retail sales in the morning, workday, evening and weekend
  • Reliable delivery times
WHAT NOT TO COPY

Do not copy benches and paving or remove access without a working plan. Copenhagen’s inviting streets depend on continuous routes, maintenance, safe intersections, managed deliveries and decades of improvement.

WHY IT WORKS

Vienna has a huge supply of city-owned and cooperative housing. It buys and prepares land, invests public money and holds competitions for development teams. Teams are judged on affordability, community value, design and environmental performance—not only the price they will pay for the land.

WHAT THE EVIDENCE ACTUALLY SAYSVienna reports about 220,000 city-owned and 200,000 cooperative homes. Its housing fund buys and prepares land and has run development competitions since 1995. Winning teams receive land or building rights and must deliver the affordable, high-quality proposal they promised.
WHAT PORTLAND SHOULD DO

Before public investment raises prices, place some downtown homes, artist workspaces, small-business storefronts and cultural spaces under public, nonprofit, cooperative or community ownership that keeps them affordable for the long term.

WHERE THIS APPEARS IN THE PORTLAND PLAN
  • Old Town and Central Eastside: acquire creative and production space
  • Broadway Corridor, Lloyd and OMSI: develop public land for long-term value
  • Every growth district: secure affordability before public investment raises prices
See the neighborhoods and buildings →

Four Portland actions

THE CHANGE · WHO ACTS · HOW IT STARTS
01

Create a fund to buy land and buildings now

Buy distressed land, buildings and individual commercial spaces while prices are low. Keep them in public, nonprofit, cooperative or community-land-trust ownership.

WHO ACTS: City + state + philanthropy · START WITH: long-term, low-cost funding
02

Choose developers for public value

When public land is developed, judge teams on lasting affordability, family homes, design, climate performance, building management and neighborhood services—not only the highest purchase price.

WHO ACTS: Public landowners · START WITH: independent design competitions
03

Keep affordable space affordable

Use 99-year or permanent legal protections, long-term ground leases and resale limits. Count a home as affordable only for the years it stays protected.

WHO ACTS: Public funders · START WITH: recorded long-term protections
04

Protect artists and small businesses too

Use the same land strategy for studios, venues, workshops and small storefronts so the people who create downtown’s value are not pushed out by its success.

WHO ACTS: Cultural and commercial land trusts
FIRST PORTLAND TESTThe Permanently Affordable Core

WHEREOld Town and Broadway Corridor public or distressed sites

WHAT TO TRY FIRSTAssemble a mixed portfolio of homes, studios and storefronts, then issue a Vienna-style competition with fixed affordability and operating requirements.

HOW WE KNOW IT IS WORKING
  • Homes affordable for the long term
  • Land owned for a public mission
  • Share of homes with room for families
  • Square feet of protected creative space
  • Years of affordability created per public dollar
WHAT NOT TO COPY

Portland cannot import Austria’s housing laws, funding scale or century of experience. It can still buy and control land, invest for the long term, choose development teams for quality and make sure public subsidies create lasting public benefit.

HOW THIS CONNECTS TO THE CITY PLAN

The cities provide tools.
Portland sets the outcomes.

A building recommendation should never say “copy Tokyo” or “become Paris.” It should identify a Portland goal, a neighborhood role, a block job and then the specific global mechanisms needed to deliver it.

01Enough residents for ordinary life30,000 additional Central City homes by 2045; at least 30% permanently affordable and 25% suitable for families
02A productive downtown economyReturn at least 6 million square feet of persistent vacancy to useful activity while protecting core production districts
03Daily life within reachEvery downtown resident can reach a complete set of daily needs within a safe 15-minute walk
04Useful beyond nine-to-fiveEvery area has at least three strong activity periods and every priority block has a public-facing use after 6 p.m.
05Permanent room for people who create valueProtect at least 1 million square feet of creative, cultural, production and useful storefront space for the long term
06One connected public realmClose every dangerous gap on the civic, river and neighborhood spine network; make 70% of Central City trips by walking, biking or transit
07Reuse and resilience firstEvery priority building receives a retain, reuse, convert or replace decision backed by seismic, carbon and cost evidence
08A center that remains PortlandNo net loss of protected cultural anchors; every neighborhood has a funded steward and a distinct public role
CITY OUTCOMENEIGHBORHOOD ROLEBLOCK JOBBUILDING MOVEMEASURED RESULT
Open the full Portland plan →
HOW THE FIVE IDEAS WORK TOGETHER

No single idea can fix downtown alone.

Portland needs the whole package: one team that gets reuse projects built, buildings that can change, useful and affordable storefronts, connected streets and land protected from displacement.

01

ONE TEAM FOR BUILDING REUSE

LEARN FROM MELBOURNE

One accountable team guides real buildings through design, permits and financing.

02

FLEXIBLE FLOOR-BY-FLOOR RULES

LEARN FROM TOKYO

Different floors can hold different uses and change over time while meeting clear safety rules.

03

AFFORDABLE, USEFUL STOREFRONTS

LEARN FROM PARIS

A public or nonprofit owner controls key storefronts, divides them into practical sizes and rents them for neighborhood needs.

04

A CLEAR JOB FOR EVERY STREET

LEARN FROM COPENHAGEN

Transit, deliveries, biking, walking and gathering are planned as one connected system.

05

LAND KEPT AFFORDABLE FOR THE LONG TERM

LEARN FROM VIENNA

Land, homes and creative spaces are secured before downtown success raises their price.

WHAT HAPPENS FIRST

Build the team and rules before promising the skyline.

NOW–18 MONTHSTest
  • Launch one Downtown Reuse Office
  • Choose five real building and block tests
  • Draw plans, check building rules and publish the answers
  • Get first rights to buy important land and storefronts
  • Measure today’s conditions so change can be judged honestly
18 MONTHS–4 YEARSConnect
  • Complete the first group of nearby building conversions
  • Open the first group of publicly or nonprofit-managed storefronts
  • Build the continuous Civic Rooms walking route
  • Choose a developer for public value, not only purchase price
  • Publish costs, failures and results
5–10 YEARSExpand
  • Coordinate whole downtown areas, not isolated projects
  • Reuse loan and purchase funds as they are repaid
  • Apply successful pilot rules across downtown
  • Protect affordable land and space before prices rise
  • Stop programs that do not produce measurable public benefit
THE POINT IS NOT TO BECOME TOKYO, MELBOURNE, PARIS, COPENHAGEN OR VIENNA.

It is to make Portland
more completely itself.

Return to the Portland vision ←